PAKALL is the customer experience platform of IWD retail research institute.
Founded in 1998, the IWD market research institute is specialized in consulting and consumer research for the retail industry. Among its clients are leading European retail chain stores and market leaders in the field of food retailing supermarkets and discounters.
The company is the market leader when it comes to personal customer surveys at the POS and Mystery Shopping. Currently, around 3 million customer surveys each year are carried out in 26 European countries.
Technological innovations, high data quality and comprehensive retail expertise made IWD to a strategic research partner for the European retail industry since more than 20 years.